As we have already reported, the Couture Ultimates tights have a unique and genuinely ground-breaking ladder-proof and seamless construction. While traditional hosiery is knitted in tubes made of horizontal rows, the Couture Ultimates are made with vertical lines in one piece with no body seam.
This makes them 100% ladder proof (not just ladder resistant) with leg shaping and light control.
The whole Couture Ultimates range is available at Stockings HQ with a 15% discount.
The innovative hosiery brand Heist, the makers of 'intelligent tights', have launched a remarkable new campaign to promote Heist tights.
Heist worked with brand engagement agency RAPP to create a bodywear campaign that does not feature any bodies.
Heist co-founder, Edzard Van Der Wyck, comments:
“Heist thinks very differently about how it designs tights. And RAPP's campaign thinks as differently about how to sell them." RAPP executive creative director, Ben Golik, says of the campaign:
"Using prickly pineapples to show mood and beautifully veined melons to suggest age, Heist can talk about form and complexity, without being myopically focused on appearance. We've abandoned the tired clichés of a tiresome category. This campaign is positive, provocative and above all, inclusive." What is notable about this campaign is that is perhaps one of the first to take a gender inclusive approach to marketing tights. This perhaps also reflects that 10% of Heist's customers identify as male.
This is a great step forward for how tights are marketed to men. There is, in this campaign, no need to have the tights worn and modelled by men. The campaign itself embraces inclusivity on every level.
As Heist state:
WE DON'T MAKE TIGHTS FOR PERFECT BODIES. WE MAKE PERFECT TIGHTS FOR EVERY BODY. Heist make clear, on a recent Instagram post, that men, along with anyone who likes to wear tights, will be welcomed
"We want to reach out and celebrate everyone who enjoys wearing tights. Men. Women. Non-binary. Whatever. You’re all important to us and, at Heist, we are inspired by each and every one of you. We’d like to get to know you. We’d like to proudly share some of your pictures in tights and even your stories. We don’t care about gender or how you identify. We care about you. We care about making tights that work for you. That keep you comfortable. That fit you perfectly. Share your pictures with #WhateverYou and watch this space. We’ll be posting the best ones soon."
Hosiery For Men congratulates Heist and RAPP on this fantastic campaign.
Show your support by using the #WhateverYou hashtag on Twitter and Instagram.
Even better, visit the Heist website and check out their wonderful tights, which are available in all sizes.
As can be seen in the sizing information, the Large/Extra Large extends to 5'10" - that is my height. The fit was good but the tights were almost fully stretched (although not over-stretched). I think an XXL size extending to 6'0" would be have been slightly more comfortable.
The tights themselves feel wonderful when on - really warm and snug. It feels like your legs are completely insulated and warmed.
The interior fleece is very soft and that provides a great wearing experience.
The exterior is smooth and this makes them glide well under trousers.
The brief is quite deep and fits comfortably above the waist.